Cyre Mercedes Quinones on iMasons’ Culture of Connection

Cyre Mercedes Quinones does not describe Infrastructure Masons (iMasons) as a trade body, a lobbying group or a standards organisation – although it operates across all of those territories. Instead, she describes it as connective tissue. 

It is a deliberate choice of language, and one that says a great deal about how the new CEO intends to lead the global non-profit through a period of acute pressure on the digital infrastructure sector.

"We really are the connective tissue between end users, utilities, industry organisations, vendors, community members, governments, etc.," says Cyre, who became iMasons’ CEO in early 2025. "We say 'connective tissue' on purpose, because at iMasons, you leave your hat at the door, and by stepping outside of commercial agendas, we are able to collaborate on a deeper human level, collectively tackling challenges that affect the entire ecosystem."

iMasons was founded to unite the people who design, build and operate the physical and digital systems that underpin the modern economy. Data centres, fibre networks, power infrastructure and the engineering and workforce ecosystems that sustain them all fall within its scope.