Facebook Unfriends Coal

By Admin
Facebook has publicly announced its commitment to clean energy this week in response to Greenpeace's initiative, the Unfriend Coal Campaign, gained...

Facebook has publicly announced its commitment to clean energy this week in response to Greenpeace's initiative, the Unfriend Coal Campaign, gained some 700,000 online activists to pressure the company to power its data centers with clean energy instead of coal.

Facebook says it will work with the environmental group to urge utilities to develop renewable energy generation and encourage its users to save energy and get involved with clean energy decisions in their communities.

As major companies move towards cloud computing, power consumption is on the rise. In Greenpeace's report earlier this year, called How Dirty Is Your Data?, the group found that data centers currently consume 1.5-2 percent of global electricity, which continues to grow at a rate of 12 percent per year. Furthermore, most technologies are still powered by coal, relying on the dirty source for 50 to 80 percent of their total energy needs.

SEE OTHER TOP STORIES IN THE ENERGY DIGITAL CONTENT NETWORK

Energy Saving Thermostats for the iPod Generation

Coal Seam Gas Debate Heats up in Australia

December's issue of Energy Digital has gone live!

But with growing energy consumption, the IT industry could have a major influence on the future of energy sources and production. According to the report, some companies are already moving in that direction:

“Of the 10 brands graded, Akamai, a global content distribution network, earned top-of-the-class recognition for transparency; Yahoo! had the strongest infrastructure siting policy; Google and IBM demonstrated the most comprehensive overall approach to reduce its carbon footprint to date,” the report said.

As far as Facebook goes, the company said it will now state a "preference for access to clean and renewable energy" when choosing its data centers. Facebook's Silicon Valley Google Inc. has also invested nearly $1 billion in renewable energy projects.

Greenpeace has declared victory on its “Unfriend Coal” Facebook page, which has now been removed.

Facebook unfriends coal:

 

DOWNLOAD THE ENERGY DIGITAL IPAD APP

 

Share

Featured Articles

Global Wind Day: How Wind is Powering a Greener Future

Celebrated on 15 June each year, Global Wind Day provides a platform and opportunity to highlight the benefits of wind energy worldwide

CGG, now Viridien, Providing Data-Driven Earth Science

Longstanding French geoscience and technology company CGG has rebranded as Viridien, pivoting to high-growth areas like HPC and AI solutions

Equinix Data Centre Heat Warms Buildings and Swimming Pools

The Equinix Heat Export programme unlocks the value of residual heat generated in its International Business Exchange (IBX) data centres

GE Vernova’s CEO of Offshore Wind Jan Kjærsgård Steps Down

Renewable Energy

Celebrating World Environment Day: ‘Our Land, Our Future’

Sustainability

Scientist Claudia Sheinbaum: Mexico’s First Female President

Renewable Energy