LEGO Batman is inspiring children to tackle environmental responsibility
The LEGO Group has joined forces with LEGO Batman to engage children about environmental and social issues. It has launched a new digital campaign starring LEGO Batman and Alfred (voiced, as per the movies, by Will Arnett and Ralph Fiennes respectively) which discusses the LEGO Group’s contribution to various social, environmental, and playful learning activities across the globe.
The campaign focusses on a new digital platform, the Planet Crew, where children can join the LEGO Group to protect the planet for future generations, as well as sharing their own views on responsibility issues.
The LEGO Group spent last year concentrating on three areas – Children, Planet, and Society – making significant investments in programmes that address climate change and improve sustainability of the company’s operations. It has also worked hard to protect children’s rights, and in partnership with UNICEF developed the Digital Child Safety Policy to create safe online play experiences for children, as well as providing learning opportunities for Syrian refugees under the Partners in Play initiative.
Tim Brooks, Vice President of Environmental Responsibility, said: “We know that children care about social and environmental issues, and this campaign is designed to engage with kids directly in a fun and creative dialogue. By teaming up with Batman, the hero of the widely acclaimed LEGO Batman movie, we hope to engage many children around the world, and encourage them to join the LEGO Planet Crew. We look forward to hearing from children about what responsibility means to them, so we can ensure to continue make the most positive impact on the planet for children and society.”
Thanks to strategic investment in green energy, the LEGO Group is on track to achieve its goal of balancing 100 percent of its global energy consumption with energy produced by its own renewable sources by 2020. In fact, the company is confidence it can achieve this three years ahead of schedule. Last year it not only achieved a 90 percent energy balance, but produced prototype elements from sustainability-sourced plastic derived from wheat.
Read the March 2017 edition of Energy Digital magazine
Drax advances biomass strategy with Pinnacle acquisition
The Group’s enlarged supply chain will have access to 4.9 million tonnes of operational capacity from 2022. Of this total, 2.9 million tonnes are available for Drax’s self-supply requirements in 2022, which will rise to 3.4 million tonnes in 2027.
The £424 million acquisition of the Canadian biomass pellet producer supports Drax' ambition to be carbon negative by 2030, using bioenergy with carbon capture and storage (BECCS) and will make a "significant contribution" in the UK cutting emissions by 78% by 2035 (click here).
This summer Drax will undertake maintenance on its CfD(2) biomass unit, including a high-pressure turbine upgrade to reduce maintenance costs and improve thermal efficiency, contributing to lower generation costs for Drax Power Station.
In March, Drax secured Capacity Market agreements for its hydro and pumped storage assets worth around £10 million for delivery October 2024-September 2025.
The limitations on BECCS are not technology but supply, with every gigatonne of CO2 stored per year requiring approximately 30-40 million hectares of BECCS feedstock, according to the Global CCS Institute. Nonetheless, BECCS should be seen as an essential complement to the required, wide-scale deployment of CCS to meet climate change targets, it concludes.