Aug 9, 2013

Solar Energy: Keys to Promoting Renewables

3 min
By John McMalcolm In recent years, solar energy has become an increasingly viable form of alternative energy for homes and commercial buil...

By John McMalcolm

In recent years, solar energy has become an increasingly viable form of alternative energy for homes and commercial buildings.

To encourage greater use of solar energy, the federal government and states are taking extensive measures to raise public awareness of the benefits of solar energy and make solar energy systems more affordable. However, only a very small percentage of Americans have made the switch to solar energy.

So, what can solar supporters do to promote the use of solar energy effectively?

Promote as a Cost-Effective Energy Option

One of the main reasons why most Americans are not adopting solar energy is because of the high costs of solar energy systems.

Companies that are selling solar energy systems can generate more interest in their products by highlighting monthly installments instead of full prices. By doing so, they can give consumers a clearer idea of the monthly costs of using solar energy.

To promote the cost-effectiveness of solar energy systems, they can mention that their products can help homeowners save up to 60 percent on their electric bills and increase the values of their homes significantly.

Additionally, states that are providing attractive solar financing plans should make sure that consumers are aware of their offerings.

Ensure Consumers that Solar Energy is Reliable

Since solar energy is not widely used and visible in public, many Americans feel that it may not be a suitable and reliable source of energy for their homes or buildings.

To convince consumers of the reliability of solar energy, solar supporters can partner with celebrities to promote solar energy and install more solar energy systems in public places.

They can also provide educational materials and hold conferences and seminars to educate the public about the reliability of solar energy.

Make Installation of Solar Systems Less Complicated

Since most consumers are unfamiliar with solar energy systems, they may think that the installation process is complicated.

Providers of solar energy systems can ease their prospective customers' concerns by giving a clear explanation of the installation process and providing price estimates as quickly as possible.

States can also help build consumer confidence by offering free installation estimates and advice.

Delivering the Right Message to Consumers

In order to create greater public interest in solar energy, solar supporters need to come up with a fresh and compelling message.

According to research, promoting the environmental benefits of solar energy has not been effective in motivating consumers to switch to solar energy. It is believed that consumers are more interested in the potential financial benefits that come with installing solar energy systems.

Expanding Customer Base

Solar energy system suppliers need to reach out to new markets if they want to gain more customers.

They can do this by using creative marketing strategies to increase the visibility of their products. States can contribute to this outreach effort by promoting clean energy and offering financial incentives.

As the environment continues to deteriorate, there is a greater need for people to use clean energy.

By promoting solar energy successfully, solar supporters can make a positive impact on the environment.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from environmental protection to biographies of famous entrepreneurs, such as Richard Branson, Mark Cuban and Steve Wynn.

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Jul 29, 2021

Carbon dioxide removal revenues worth £2bn a year by 2030

Dominic Ellis
4 min
Engineered greenhouse gas removals will become "a major new infrastructure sector" in the coming decades says the UK's National Infrastructure Commission

Carbon dioxide removal revenues could reach £2bn a year by 2030 in the UK with costs per megatonne totalling up to £400 million, according to the National Infrastructure Commission

Engineered greenhouse gas removals will become "a major new infrastructure sector" in the coming decades - although costs are uncertain given removal technologies are in their infancy - and revenues could match that of the UK’s water sector by 2050. The Commission’s analysis suggests engineered removals technologies need to have capacity to remove five to ten megatonnes of carbon dioxide no later than 2030, and between 40 and 100 megatonnes by 2050.

The Commission states technologies fit into two categories: extracting carbon dioxide directly out of the air; and bioenergy with carbon capture technology – processing biomass to recapture carbon dioxide absorbed as the fuel grew. In both cases, the captured CO2 is then stored permanently out of the atmosphere, typically under the seabed.

The report sets out how the engineered removal and storage of carbon dioxide offers the most realistic way to mitigate the final slice of emissions expected to remain by the 2040s from sources that don’t currently have a decarbonisation solution, like aviation and agriculture. 

It stresses that the potential of these technologies is “not an excuse to delay necessary action elsewhere” and cannot replace efforts to reduce emissions from sectors like road transport or power, where removals would be a more expensive alternative.  

The critical role these technologies will play in meeting climate targets means government must rapidly kick start the sector so that it becomes viable by the 2030s, according to the report, which was commissioned by government in November 2020. 

Early movement by the UK to develop the expertise and capacity in greenhouse gas removal technologies could create a comparative advantage, with the prospect of other countries needing to procure the knowledge and skills the UK develops.

The Commission recommends that government should support the development of this new sector in the short term with policies that drive delivery of these technologies and create demand through obligations on polluting industries, which will over time enable a competitive market to develop. Robust independent regulation must also be put in place from the start to help build public and investor confidence.

While the burden of these costs could be shared by different parts of industries required to pay for removals or in part shared with government, the report acknowledges that, over the longer term, the aim should be to have polluting sectors pay for removals they need to reach carbon targets.

Polluting industries are likely to pass a proportion of the costs onto consumers. While those with bigger household expenditures will pay more than those on lower incomes, the report underlines that government will need to identify ways of protecting vulnerable consumers and to decide where in relevant industry supply chains the costs should fall.

Chair of the National Infrastructure Commission, Sir John Armitt, said taking steps to clean our air is something we’re going to have to get used to, just as we already manage our wastewater and household refuse. 

"While engineered removals will not be everyone’s favourite device in the toolkit, they are there for the hardest jobs. And in the overall project of mitigating our impact on the planet for the sake of generations to come, we need every tool we can find," he said.

“But to get close to having the sector operating where and when we need it to, the government needs to get ahead of the game now. The adaptive approach to market building we recommend will create the best environment for emerging technologies to develop quickly and show their worth, avoiding the need for government to pick winners. We know from the dramatic fall in the cost of renewables that this approach works and we must apply the lessons learned to this novel, but necessary, technology.” 

The Intergovernmental Panel on Climate Change and International Energy Agency estimate a global capacity for engineered removals of 2,000 to 16,000 megatonnes of carbon dioxide each year by 2050 will be needed in order to meet global reduction targets. 

Yesterday Summit Carbon Solutions received "a strategic investment" from John Deere to advance a major CCUS project (click here). The project will accelerate decarbonisation efforts across the agriculture industry by enabling the production of low carbon ethanol, resulting in the production of more sustainable food, feed, and fuel. Summit Carbon Solutions has partnered with 31 biorefineries across the Midwest United States to capture and permanently sequester their CO2 emissions.  

Cory Reed, President, Agriculture & Turf Division of John Deere, said: "Carbon neutral ethanol would have a positive impact on the environment and bolster the long-term sustainability of the agriculture industry. The work Summit Carbon Solutions is doing will be critical in delivering on these goals."

McKinsey highlights a number of CCUS methods which can drive CO2 to net zero:

  • Today’s leader: Enhanced oil recovery Among CO2 uses by industry, enhanced oil recovery leads the field. It accounts for around 90 percent of all CO2 usage today
  • Cementing in CO2 for the ages New processes could lock up CO2 permanently in concrete, “storing” CO2 in buildings, sidewalks, or anywhere else concrete is used
  • Carbon neutral fuel for jets Technically, CO2 could be used to create virtually any type of fuel. Through a chemical reaction, CO2 captured from industry can be combined with hydrogen to create synthetic gasoline, jet fuel, and diesel
  • Capturing CO2 from ambient air - anywhere Direct air capture (DAC) could push CO2 emissions into negative territory in a big way
  • The biomass-energy cycle: CO2 neutral or even negative Bioenergy with carbon capture and storage relies on nature to remove CO2 from the atmosphere for use elsewhere

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