Aug 9, 2013

Solar Energy: Keys to Promoting Renewables

3 min
By John McMalcolm In recent years, solar energy has become an increasingly viable form of alternative energy for homes and commercial buil...

By John McMalcolm

In recent years, solar energy has become an increasingly viable form of alternative energy for homes and commercial buildings.

To encourage greater use of solar energy, the federal government and states are taking extensive measures to raise public awareness of the benefits of solar energy and make solar energy systems more affordable. However, only a very small percentage of Americans have made the switch to solar energy.

So, what can solar supporters do to promote the use of solar energy effectively?

Promote as a Cost-Effective Energy Option

One of the main reasons why most Americans are not adopting solar energy is because of the high costs of solar energy systems.

Companies that are selling solar energy systems can generate more interest in their products by highlighting monthly installments instead of full prices. By doing so, they can give consumers a clearer idea of the monthly costs of using solar energy.

To promote the cost-effectiveness of solar energy systems, they can mention that their products can help homeowners save up to 60 percent on their electric bills and increase the values of their homes significantly.

Additionally, states that are providing attractive solar financing plans should make sure that consumers are aware of their offerings.

Ensure Consumers that Solar Energy is Reliable

Since solar energy is not widely used and visible in public, many Americans feel that it may not be a suitable and reliable source of energy for their homes or buildings.

To convince consumers of the reliability of solar energy, solar supporters can partner with celebrities to promote solar energy and install more solar energy systems in public places.

They can also provide educational materials and hold conferences and seminars to educate the public about the reliability of solar energy.

Make Installation of Solar Systems Less Complicated

Since most consumers are unfamiliar with solar energy systems, they may think that the installation process is complicated.

Providers of solar energy systems can ease their prospective customers' concerns by giving a clear explanation of the installation process and providing price estimates as quickly as possible.

States can also help build consumer confidence by offering free installation estimates and advice.

Delivering the Right Message to Consumers

In order to create greater public interest in solar energy, solar supporters need to come up with a fresh and compelling message.

According to research, promoting the environmental benefits of solar energy has not been effective in motivating consumers to switch to solar energy. It is believed that consumers are more interested in the potential financial benefits that come with installing solar energy systems.

Expanding Customer Base

Solar energy system suppliers need to reach out to new markets if they want to gain more customers.

They can do this by using creative marketing strategies to increase the visibility of their products. States can contribute to this outreach effort by promoting clean energy and offering financial incentives.

As the environment continues to deteriorate, there is a greater need for people to use clean energy.

By promoting solar energy successfully, solar supporters can make a positive impact on the environment.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from environmental protection to biographies of famous entrepreneurs, such as Richard Branson, Mark Cuban and Steve Wynn.

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Apr 23, 2021

Drax advances biomass strategy with Pinnacle acquisition

Dominic Ellis
2 min
Drax is advancing biomass following Pinnacle acquisition it reported in a trading update

Drax' recently completed acquisition of Pinnacle more than doubles its sustainable biomass production capacity and significantly reduces its cost of production, it reported in a trading update.

The Group’s enlarged supply chain will have access to 4.9 million tonnes of operational capacity from 2022. Of this total, 2.9 million tonnes are available for Drax’s self-supply requirements in 2022, which will rise to 3.4 million tonnes in 2027.

The £424 million acquisition of the Canadian biomass pellet producer supports Drax' ambition to be carbon negative by 2030, using bioenergy with carbon capture and storage (BECCS) and will make a "significant contribution" in the UK cutting emissions by 78% by 2035 (click here).

Drax CEO Will Gardiner said its Q1 performance had been "robust", supported by the sale of Drax Generation Enterprise, which holds four CCGT power stations, to VPI Generation.

This summer Drax will undertake maintenance on its CfD(2) biomass unit, including a high-pressure turbine upgrade to reduce maintenance costs and improve thermal efficiency, contributing to lower generation costs for Drax Power Station.

In March, Drax secured Capacity Market agreements for its hydro and pumped storage assets worth around £10 million for delivery October 2024-September 2025.

The limitations on BECCS are not technology but supply, with every gigatonne of CO2 stored per year requiring approximately 30-40 million hectares of BECCS feedstock, according to the Global CCS Institute. Nonetheless, BECCS should be seen as an essential complement to the required, wide-scale deployment of CCS to meet climate change targets, it concludes.

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