Utilities and Facebook fan pages
By Tina Samuels
Social media just for the use of personal communication is out, and using it more for business and networking opportunities is in.
Many large and small businesses are finding benefits to using social media, particularly with their Facebook fan pages.
One industry in particular that is doing very well with social media is utility companies. There have been many utilities that have showed how to effectively utilize Facebook fan pages to their full advantage.
Popularity of Social Media
Millions of users check Facebook on a daily basis.
More than 100 utility companies are using social media sites like Facebook, Twitter, Tumblr, LinkedIn and YouTube. They have discovered the importance of going where their customers are going, which has led many utilities to start Facebook fan pages.
And it isn't just to gain new customers, but provide excellent customer service and resources to their current customers. Companies like Dominion, Duke Energy, Ameren, Avista, SWEPCO and Con Edison are all showing the potential of Facebook fan page usage.
Utility Companies Getting it Right
Southwestern Electric Power Co., or SWEPCO, is really using their Facebook fan page to their full advantage.
They are using it as a way to educate followers on new natural energy and coal-fired power resources. The utility has joined with other organizations to provide tips, resources, valuable information and new projects on the awareness of utilizing multiple forms of energy and fuel.
Meantime, Dominion Virginia Power has also been gaining quite a bit of popularity through their Facebook fan page.
They have more than 30,000 fans on their page through Facebook, as well as about the same amount of followers through Twitter.
Dominion believes in a balance of customer service, having open communications between administrators and customers through their page, and announcing important updates in regards to power outages or upcoming events. They use social media, like Facebook fan pages, as an emergency broadcast system.
Other utilities, such as Con Edison, are using their fan pages to provide more value and information about power and energy for their customers.
Con Edison shares valuable tips to their customers, such as how to join energy efficiency programs they offer and helping families to reduce their monthly energy bills through being more environmentally friendly.
Marketing Through Social Media
These utilities are of course using Facebook fan pages as a marketing method as well, but not relying solely on trying to sell something.
What is setting these utility companies apart from other businesses that use Facebook, is by not using it as a large billboard. They are reaching out to customers, announcing power outages, providing tips and even helping families pay less for their services by introducing new ways of cutting back on their power bills.
This, along with customer service and technical support, is allowing their Facebook fan pages to be a big success.
Other businesses can follow their lead by using Facebook to reach out to customers, engage with them and improve their business potential as a result.
About the Author: Tina Samuels writes on social media, small business, and how to be first on Google.
Drax advances biomass strategy with Pinnacle acquisition
The Group’s enlarged supply chain will have access to 4.9 million tonnes of operational capacity from 2022. Of this total, 2.9 million tonnes are available for Drax’s self-supply requirements in 2022, which will rise to 3.4 million tonnes in 2027.
The £424 million acquisition of the Canadian biomass pellet producer supports Drax' ambition to be carbon negative by 2030, using bioenergy with carbon capture and storage (BECCS) and will make a "significant contribution" in the UK cutting emissions by 78% by 2035 (click here).
This summer Drax will undertake maintenance on its CfD(2) biomass unit, including a high-pressure turbine upgrade to reduce maintenance costs and improve thermal efficiency, contributing to lower generation costs for Drax Power Station.
In March, Drax secured Capacity Market agreements for its hydro and pumped storage assets worth around £10 million for delivery October 2024-September 2025.
The limitations on BECCS are not technology but supply, with every gigatonne of CO2 stored per year requiring approximately 30-40 million hectares of BECCS feedstock, according to the Global CCS Institute. Nonetheless, BECCS should be seen as an essential complement to the required, wide-scale deployment of CCS to meet climate change targets, it concludes.