Utilities Using Video to Power Promotions
By Amy Morin
Utility companies can use video as a tool to promote their products and services. Whether they choose to host their videos on their own websites, or promote them on sites like YouTube and Vimeo, video can be a great way to reach customers.
Utility companies can use video to help spread environmental news to customers. Jackson Energy Authority, which provides electricity, natural gas and wastewater treatment in Tennessee, uses video to promote ways to be kind to the environment.
Jackson Energy Authority uses video to show customers how they treat up to 11 million gallons of wastewater every day. They also encourage customers to take part in helping the environment.
Other videos include tips on energy conservation. They also offer how-to videos on energy conservation and ways to keep a wastewater system running smoothly.
News and Updates
Sometimes video is the best way to offer the latest news and information.
With many customers using smartphones to access the latest updates, customers can get up to minute information about power outages. While some companies create video outage maps, others provide footage that shows what crews are working on.
Electric companies can use video to offer updates after a natural disaster. Entergy, which provides power to Texas, Arkansas, Mississippi and Louisiana, used video to offer updates on service after Hurricane Katrina.
Several utility companies use video to educate customers. While some use video to teach customers about their services, others use the opportunity to provide education about safety or the latest technology.
Southern California Edison, for example, uses video to educate customers about a variety of topics. One video explains smart grid technology while another shows customers how they have erected a power line tower.
They also use video to inform customers about their services. They offer a video that discusses their energy savings assistance program, which helps income-qualified households reduce their energy costs.
Interviews and Tours
Video allows utility companies to show customers who they really are. They can put a face to their company and also show customers what the utility company is like behind the scenes.
Many utility companies offer virtual tours of their plants. They can show various people working and discuss how the company operates and provides power to the local area.
Utility companies can use video as a means to interact with customers as well. Encouraging customers to share their own tips or hosting contests can be a great way to gain attention.
Commonwealth Edison, the largest electricity company in Illinois, uses video to provide a personal touch to their services. They interact with customers by offering things such as the "ugly lamp photo contest," which was made into a video.
They also host other contests, including their Smart Home Showcase where winners received up to $45,000 in smart appliances. They created videos that portrayed the winners learning that they had won.
There are a variety of ways in which utility companies can attract attention and educate the public. Video can be an inexpensive yet effective way for utility companies to promote their services.
About the Author: Amy Morin writes about psychology, small business and social media topics such as finding online video hosting.
All but two UK regions failing on school energy efficiency
Most schools are still "treading water" on implementing energy efficient technology, according to new analysis of Government data from eLight.
Yorkshire & the Humber and the North East are the only regions where schools have collectively reduced how much they spend on energy per pupil, cutting expenditure by 4.4% and 0.9% respectively. Every other region of England increased its average energy expenditure per pupil, with schools in Inner London doing so by as much as 23.5%.
According to The Carbon Trust, energy bills in UK schools amount to £543 million per year, with 50% of a school’s total electricity cost being lighting. If every school in the UK implemented any type of energy efficient technology, over £100 million could be saved each year.
Harvey Sinclair, CEO of eEnergy, eLight’s parent company, said the figures demonstrate an uncomfortable truth for the education sector – namely that most schools are still treading water on the implementation of energy efficient technology. Energy efficiency could make a huge difference to meeting net zero ambitions, but most schools are still lagging behind.
“The solutions exist, but they are not being deployed fast enough," he said. "For example, we’ve made great progress in upgrading schools to energy-efficient LED lighting, but with 80% of schools yet to make the switch, there’s an enormous opportunity to make a collective reduction in carbon footprint and save a lot of money on energy bills. Our model means the entire project is financed, doesn’t require any upfront expenditure, and repayments are more than covered by the energy savings made."
He said while it has worked with over 300 schools, most are still far too slow to commit. "We are urging them to act with greater urgency because climate change won’t wait, and the need for action gets more pressing every year. The education sector has an important part to play in that and pupils around the country expect their schools to do so – there is still a huge job to be done."
North Yorkshire County Council is benefiting from the Public Sector Decarbonisation Scheme, which has so far awarded nearly £1bn for energy efficiency and heat decarbonisation projects around the country, and Craven schools has reportedly made a successful £2m bid (click here).
The Department for Education has issued 13 tips for reducing energy and water use in schools.