Utilities Using Video to Power Promotions
By Amy Morin
Utility companies can use video as a tool to promote their products and services. Whether they choose to host their videos on their own websites, or promote them on sites like YouTube and Vimeo, video can be a great way to reach customers.
Utility companies can use video to help spread environmental news to customers. Jackson Energy Authority, which provides electricity, natural gas and wastewater treatment in Tennessee, uses video to promote ways to be kind to the environment.
Jackson Energy Authority uses video to show customers how they treat up to 11 million gallons of wastewater every day. They also encourage customers to take part in helping the environment.
Other videos include tips on energy conservation. They also offer how-to videos on energy conservation and ways to keep a wastewater system running smoothly.
News and Updates
Sometimes video is the best way to offer the latest news and information.
With many customers using smartphones to access the latest updates, customers can get up to minute information about power outages. While some companies create video outage maps, others provide footage that shows what crews are working on.
Electric companies can use video to offer updates after a natural disaster. Entergy, which provides power to Texas, Arkansas, Mississippi and Louisiana, used video to offer updates on service after Hurricane Katrina.
Several utility companies use video to educate customers. While some use video to teach customers about their services, others use the opportunity to provide education about safety or the latest technology.
Southern California Edison, for example, uses video to educate customers about a variety of topics. One video explains smart grid technology while another shows customers how they have erected a power line tower.
They also use video to inform customers about their services. They offer a video that discusses their energy savings assistance program, which helps income-qualified households reduce their energy costs.
Interviews and Tours
Video allows utility companies to show customers who they really are. They can put a face to their company and also show customers what the utility company is like behind the scenes.
Many utility companies offer virtual tours of their plants. They can show various people working and discuss how the company operates and provides power to the local area.
Utility companies can use video as a means to interact with customers as well. Encouraging customers to share their own tips or hosting contests can be a great way to gain attention.
Commonwealth Edison, the largest electricity company in Illinois, uses video to provide a personal touch to their services. They interact with customers by offering things such as the "ugly lamp photo contest," which was made into a video.
They also host other contests, including their Smart Home Showcase where winners received up to $45,000 in smart appliances. They created videos that portrayed the winners learning that they had won.
There are a variety of ways in which utility companies can attract attention and educate the public. Video can be an inexpensive yet effective way for utility companies to promote their services.
About the Author: Amy Morin writes about psychology, small business and social media topics such as finding online video hosting.
Carbon dioxide removal revenues worth £2bn a year by 2030
Carbon dioxide removal revenues could reach £2bn a year by 2030 in the UK with costs per megatonne totalling up to £400 million, according to the National Infrastructure Commission.
Engineered greenhouse gas removals will become "a major new infrastructure sector" in the coming decades - although costs are uncertain given removal technologies are in their infancy - and revenues could match that of the UK’s water sector by 2050. The Commission’s analysis suggests engineered removals technologies need to have capacity to remove five to ten megatonnes of carbon dioxide no later than 2030, and between 40 and 100 megatonnes by 2050.
The Commission states technologies fit into two categories: extracting carbon dioxide directly out of the air; and bioenergy with carbon capture technology – processing biomass to recapture carbon dioxide absorbed as the fuel grew. In both cases, the captured CO2 is then stored permanently out of the atmosphere, typically under the seabed.
The report sets out how the engineered removal and storage of carbon dioxide offers the most realistic way to mitigate the final slice of emissions expected to remain by the 2040s from sources that don’t currently have a decarbonisation solution, like aviation and agriculture.
It stresses that the potential of these technologies is “not an excuse to delay necessary action elsewhere” and cannot replace efforts to reduce emissions from sectors like road transport or power, where removals would be a more expensive alternative.
The critical role these technologies will play in meeting climate targets means government must rapidly kick start the sector so that it becomes viable by the 2030s, according to the report, which was commissioned by government in November 2020.
Early movement by the UK to develop the expertise and capacity in greenhouse gas removal technologies could create a comparative advantage, with the prospect of other countries needing to procure the knowledge and skills the UK develops.
The Commission recommends that government should support the development of this new sector in the short term with policies that drive delivery of these technologies and create demand through obligations on polluting industries, which will over time enable a competitive market to develop. Robust independent regulation must also be put in place from the start to help build public and investor confidence.
While the burden of these costs could be shared by different parts of industries required to pay for removals or in part shared with government, the report acknowledges that, over the longer term, the aim should be to have polluting sectors pay for removals they need to reach carbon targets.
Polluting industries are likely to pass a proportion of the costs onto consumers. While those with bigger household expenditures will pay more than those on lower incomes, the report underlines that government will need to identify ways of protecting vulnerable consumers and to decide where in relevant industry supply chains the costs should fall.
Chair of the National Infrastructure Commission, Sir John Armitt, said taking steps to clean our air is something we’re going to have to get used to, just as we already manage our wastewater and household refuse.
"While engineered removals will not be everyone’s favourite device in the toolkit, they are there for the hardest jobs. And in the overall project of mitigating our impact on the planet for the sake of generations to come, we need every tool we can find," he said.
“But to get close to having the sector operating where and when we need it to, the government needs to get ahead of the game now. The adaptive approach to market building we recommend will create the best environment for emerging technologies to develop quickly and show their worth, avoiding the need for government to pick winners. We know from the dramatic fall in the cost of renewables that this approach works and we must apply the lessons learned to this novel, but necessary, technology.”
The Intergovernmental Panel on Climate Change and International Energy Agency estimate a global capacity for engineered removals of 2,000 to 16,000 megatonnes of carbon dioxide each year by 2050 will be needed in order to meet global reduction targets.
Yesterday Summit Carbon Solutions received "a strategic investment" from John Deere to advance a major CCUS project (click here). The project will accelerate decarbonisation efforts across the agriculture industry by enabling the production of low carbon ethanol, resulting in the production of more sustainable food, feed, and fuel. Summit Carbon Solutions has partnered with 31 biorefineries across the Midwest United States to capture and permanently sequester their CO2 emissions.
Cory Reed, President, Agriculture & Turf Division of John Deere, said: "Carbon neutral ethanol would have a positive impact on the environment and bolster the long-term sustainability of the agriculture industry. The work Summit Carbon Solutions is doing will be critical in delivering on these goals."
McKinsey highlights a number of CCUS methods which can drive CO2 to net zero:
- Today’s leader: Enhanced oil recovery Among CO2 uses by industry, enhanced oil recovery leads the field. It accounts for around 90 percent of all CO2 usage today
- Cementing in CO2 for the ages New processes could lock up CO2 permanently in concrete, “storing” CO2 in buildings, sidewalks, or anywhere else concrete is used
- Carbon neutral fuel for jets Technically, CO2 could be used to create virtually any type of fuel. Through a chemical reaction, CO2 captured from industry can be combined with hydrogen to create synthetic gasoline, jet fuel, and diesel
- Capturing CO2 from ambient air - anywhere Direct air capture (DAC) could push CO2 emissions into negative territory in a big way
- The biomass-energy cycle: CO2 neutral or even negative Bioenergy with carbon capture and storage relies on nature to remove CO2 from the atmosphere for use elsewhere