Arnold Schwarzenegger partners with Mary Nichols launch EV campaign
The former Governor of California, Arnold Schwarzenegger, has partnered with the Chair of the California Air Resources Board, Mary Nichols, to launch an electric vehicle (EV) campaign.
Kicking Gas is a series of short films produced by the non-profit organisation, Veloz, as part of its Electric For All initiative.
The campaign is targeting California as it aims to heighten public awareness around the EV industry.
According to research from UC Davis, ore than 50% of Californians know very little about the technology.
“We chose humour—not fear or fury like some people—because negative emotions are burning people out,” remarked Schwarzenegger.
“Humour, on the other hand, lights people up. Besides, we figure the world could use a little laughter just about now.”
The campaign is set to reach over 50mn out-of-home impressions across the state and more than 56mn video and digital impressions.
“Tough guy Arnold Schwarzenegger has no problem making fun of himself,” commented Nichols, a member of the Veloz leadership team.
“Imagine a world leader like that—willing to do what it takes for the greater good. For some members of our unlikely coalition, this campaign is tricky and treads difficult territory.”
“Change is hard. But everyone knows the future is electric, and California, for one, is committed to capturing the market advantage.”
AES Corp seals 10-year carbon-free energy deal with Google
The AES Corporation has struck a 10-year supply contract with Google to provide near-carbon-free energy to power its Virginia-based data centers which will start later this year.
Claiming the first clean energy procurement deal in the world of its kind, AES will help ensure that the energy powering those data centers will be 90% carbon-free when measured on an hourly basis.
AES will become the sole supplier of the data centers' carbon-free energy needs on an annual basis, sourcing energy from a portfolio of wind, solar, hydro and battery storage resources to be developed or contracted by AES.
The agreement marks an important step in meeting Google's previously announced goal to run its business on 100% carbon-free energy on an hourly basis by 2030.
"Last year, Google set an ambitious sustainability goal of committing to 100% 24/7 carbon-free energy by 2030. Today, we are proud that through our collaboration with Google, we are making 24/7 carbon-free energy a reality for their data centers in Virginia," said Andrés Gluski, AES President and CEO. "This first-of-its-kind solution, which we co-created with Google, will set a new sustainability standard for companies and organizations seeking to eliminate carbon from their energy supply."
"Not only is this partnership with AES an important step towards achieving Google's 24/7 carbon-free energy goal, it also lays a blueprint for other companies looking to decarbonize their own operations," says Michael Terrell, Director of Energy at Google. "Our hope is that this model can be replicated to accelerate the clean energy transition, both for companies and, eventually, for power grids."
AES assembled the 500MW portfolio from a combination of AES' own renewable energy projects and those of third-party developers, which were selected, sized and contracted to meet Google's energy needs across a number of considerations, including cost efficiency, additionality and carbon-free energy profile.
The portfolio assembled by AES is expected to require approximately $600 million of investment and generate 1,200 jobs, both permanent and construction, in the host communities. These efforts will greatly simplify Google's energy procurement and management at a competitive price while decarbonizing Google's load and the broader PJM grid.
This supply agreement follows on the strategic alliance AES and Google formed in November 2019 to leverage Google Cloud technology to accelerate innovation in energy distribution and management and advance the adoption of clean energy. AES is pioneering greener, smarter energy innovations, with the goal of expanding the services available to large-scale corporate customers.
The Google.org Impact Challenge on Climate commits €10M to fund bold ideas that aim to use technology to accelerate Europe’s progress toward a greener, more resilient future. Selected organisations may receive up to €2M in funding and possible customised post-grant support from the Google for Startups Accelerator to help bring their ideas to life.
Last year it issued $5.75 billion in sustainability bonds to fund ongoing and new environmentally or socially responsible projects. To read its 2020 Environment report, click here.