EDF rolls out climate change emojis
EDF has launched a new collection of emojis to help more people discuss the key challenges around climate change, following research from the company showed nearly half (49 percent) have no understanding of Net Zero.
The 10-design collection includes symbols for ‘Net Zero’, ‘carbon footprint’, ‘wind energy’, ‘nuclear energy’ and ‘solar energy’. These will all be submitted to Unicode for consideration in the official emoji keyboard. Last week’s release of 2021 emojis included no new references to the environment or climate change, so EDF hopes to see these new designs featured in the 2022 update.
The 5,000-person research found less than a third of Britons (27 per cent) understand what ‘Net Zero’ carbon emissions means and only around a fifth (19.7 per cent) often discuss it with friends, family or colleagues, although 8 percent said they understand it well.
Keith Broni, emoji expert and deputy emoji officer at Emojipedia, said while we haveseen the emoji keyboard increasingly reflecting important social and cultural issues, there are currently no emojis specifically related to one of the world’s biggest priorities. "By proposing this range of climate-change related symbols, EDF could encourage people to discuss these vital issues and help the UK reach its Net Zero target."
The research further revealed that there is a widespread lack of understanding about the steps individuals can take to help the UK reach its Net Zero target. Despite 72 per cent of Brits agreeing that reaching Net Zero should be a global priority, only 55 per cent were aware they can personally help contribute. Only a third were aware that switching to an electric vehicle (33 per cent) or improving home insulation (32 per cent) would help.
Philippe Commaret, Managing Director for Customers at EDF, said we need to get everyone speaking the language of carbon reduction. “As Britain’s biggest generator of zero carbon electricity, we’re committed to helping Britain achieve Net Zero. As emojis continue to be such an important part of modern communication, we believe this new collection will help break down the barriers to discussing climate issues and encourage everyone to play their part in reducing carbon emissions.”
Consumers will be able to vote for their favourite designs across EDF’s social media channels for the next five weeks. The designs that receive the most votes will be submitted as part of formal proposals to Unicode, for consideration in the official emoji keyboard.
Airswift Competentia merger spurs global digital recruitment
Airswift and recruiting and workforce management specialist Competentia have merged to form one of the world’s foremost workforce solutions providers serving the energy, process, infrastructure, mining and technology industries.
The combined entity, which retains the Airswift name, will offer clients enhanced global access, particularly in the Americas, Asia Pacific, Europe and Africa. Competentia recently opened an office in Texas, complementing Calgary, Anchorage and Houston in the region.
Airswift chief executive, Janette Marx, will be CEO of the merged entity and Competentia Group CEO, Jayden Wallis, will play a key role on the executive team as Chief Marketing Officer and SVP of ASPAC. Kyle McClure will become CFO of the combined company.
Marx said there had been a long been mutual admiration between both companies, which share a mutual ambition to become the workforce solutions provider of choice for clients, candidates and contractors in the energy and technology industries.
“In a rapidly digitizing, post-pandemic environment, companies across the world’s technical sectors must quickly respond to new ways of working to achieve sustainable, long-term growth," she said. "We believe that our combined size and experience, and our firm focus on the energy transition, perfectly positions us to help clients respond to the complex workforce challenges of the future. Through digital and people-based solutions, we will ultimately shape the technical sectors of tomorrow.”
As a result of the merger, mid-market and blue-chip companies alike gain access to an even broader range of truly integrated services. Talent acquisition, professional search, international contractor management, global employment outsourcing, consultancy and payroll management are just a few of the workforce solutions on offer.
Wallis added: “We see this as an opportunity to create the world’s most forward-thinking workforce solutions provider.
“We also believe we have a key, supporting role to play in enabling the energy transition, not only in the industries we serve, but through responsible business operations, business models, investment in technology and innovation, and collaboration with our peers. Our combined strength and shared ambition mean we’re even better placed to deliver on that.”
Ian Langley, Airswift’s Chairman, said: “It was obvious from our opening call that a potential merger had great merit. Not only did our combination make perfect commercial sense, but we found that our organizations had similar cultures and aspirations, and we quickly discovered a unique alignment.”
Airswift and Competentia’s private equity backers, Wellspring Capital and Reiten & Company respectively, are retaining their stakes in the merged entity and will continue to be actively involved with the business. Airswift has also issued a bond on the Norwegian bond market to ensure maximum flexibility and access to alternative funding in the future.
Matthew Harrison, Managing Partner at Wellspring Capital, said: “Airswift and Competentia share the same foundational values and are guided by both delivering excellence to their clients and creating a great employee experience. Together they can do this even better, and I look forward to seeing the new merged company do great things.”
Bård Ingerø, Managing Partner at Reiten & Co concludes: “These are two companies with such similar cultures and successful track records, which we believe will fit together seamlessly to offer the market the greatest possible breadth, depth and quality of services, wherever clients may operate.”
Patrick Tame, CEO of Beringer Tame, says only agile and digitally savvy businesses have survived the storm from the pandemic, and will continue to do.
“The battle to keep ahead in an environment of rapid technological, market and consumer behaviour changes has caused businesses to rush to hire digital talent that has enabled them to shift the way they operate," he writes.
"When there are skill shortages in a particular sector - such as the digital market - hiring the best, before the competition, can make a real difference when it comes down to overall business success. So the businesses that are privy to a team of consultants who boast priceless depth of industry knowledge and mastery are guaranteed to have a competitive edge."