Jun 28, 2021

How automated tag management helps deliver digitalisation

Dominic Ellis
3 min
Steven Bruce, Product Director, EIM at Idox, explains the benefits of automated tag management within the digital twin sector

The digital twin, with its advanced analytics, visualisations and advanced communications technology, is expected to provide seamless access to trusted, fail-safe data supported by relevant documentation to operations and maintenance teams wherever they are based. 

In the best-case scenario, a digital twin significantly increases operational efficiency, while reducing HSE and compliance risk. Operations teams spend less time searching for content and can instead focus on value added engineering tasks. So engineering firms put in expensive and laborious processes for compiling a 3D digital model, that incorporates varying degrees of design and operational data, before project handover to the client. 

But, if that is all it is, then what they hand over isn't a digital twin. It's an exercise in cartography. 

The map is a snapshot of a moment in time. It can be a useful navigational aid, but it is not a real-time representation of real-world topography. Such a map cannot drive greater efficiency and safety into the operation of the asset. A digital twin is supposed to be living and dynamic. It is, in fact, closer to a 4D model with time – and the changes it brings – being the crucial element that manual processes and basic automations cannot capture. 

An obvious question then, is how the engineering company can offer an evolving digital record of the asset it has designed and delivered, as well as its ongoing operations, once its team have handed over the keys and stepped back from a completed project.

This is where automated tag management comes in. 

For a digital twin to be fully useful, it needs to be 'tagged'. In other words, every little component or system needs to have a tag attached that associates it with the relevant technical documentation, operational history, maintenance information and all the rest. 

Traditionally, tagging has been done manually, or subcontracted to a third party to do manually. It is an immense job, whoever does it, and it adds huge amounts of time and expense to a project. The sheer volume of asset documents and data to maintain can be overwhelming. And digital twins have been underachieving as a consequence. 

Automated tag management replaces these severely sub-optimal manual processes – and eliminates the problems associated with it. As the name suggests, it automatically scrapes all the relevant tags associated with the asset, and then automatically assigns them to the right data and documentation. 

It considerably streamlines the task of creating and maintaining the digital twin by providing the solid foundations on which the digital twin is built.

Asset owners have reported that the amount of time members of staff in operations and maintenance side spend on locating necessary documents has been reduced by 50 percent, because they are no longer chasing down missing or incorrect tag data.  

Those achievements are substantial in their own right. But if we pan out, we can see there is even more at stake here. There is now a record of failed initiatives and companies wasting millions on projects that have been underwhelming at best. If digital twins and related digitalisation projects continue to underdeliver, it becomes a barrier to further investment and risks stunting progress of a very necessary digital transformation in industrial sectors around the world.

Steven Bruce is Product Director, EIM at Idox 

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Jul 27, 2021

Scala Data Centers sets 2033 renewables goal

Dominic Ellis
3 min
Scala Data Centers is pledging to provide its Brazil customers with 100% renewable energy by 2033 - as renewables activity steps up in Latin America

Scala Data Centers is pledging to provide its Brazil customers with 100% renewable energy by 2033.

The strategic goal follows the signing of a Power Purchase Agreement (PPA) with ENGIE Brasil Energia, the Brazilian's largest private energy producer. The contract guarantees the supply of more than 1,600 GWh of clean energy in 12 years, a volume sufficient to supply, for one year, a city of around 700,000 people.

Scala Data Centers is a sustainable hyperscale data center platform, founded by DigitalBridge.

Marcos Peigo, co-founder and CEO of Scala, said the agreement with ENGIE reinforces the company's non-negotiable commitment to base its operational growth on fully sustainable premises. "We focus on strategic partnerships that can scale and maintain our operation with the lowest possible environmental impact, without giving up the high quality and competitiveness that are recognised differentials of our company", the executive said.

Eduardo Sattamini, CEO of ENGIE Brasil Energia, added that offering solutions to decarbonise its customers' operations is in line with ENGIE's purpose of acting to accelerate the energy transition towards a carbon neutral society. "Our partnership with Scala demonstrates the importance of sustainability as an added value for business prosperity, in harmony with the future of people and the planet" he said.

Data from the International Energy Agency (IEA) state that, in the last five years, 50% of the PPAs contracted around the world came from leading global technology companies.

Since 2007, Google has been using renewable energy and managed, 10 years later, to zero its global carbon emissions. More recently, Amazon has committed to zero carbon emissions by 2040 and to use 100% renewable energy by 2030. Oracle has expanded its commitment to sustainability, promising to leverage its global operations using 100% renewable energy until 2025.

Peigo hopes that its "leading role" can inspire other Latin American companies to follow the same path.

In regards to the UN’s 7th Sustainable Development Goal (Ensure access to affordable, reliable, sustainable and modern energy for all), Brazil’s energy policies have been very effective in meeting world’s most urgent energy challenges, according to Climate Scorecard.

Firstly, access to electricity across the country is almost universal and the electricity sector is the largest in South America. The power sector in Brazil serves more than 50 million customers, granting 97% of the country’s households’ reliable electricity.

Renewables compose almost 45% of Brazil’s primary energy demand, making it one of the least carbon-intensive globally, and its national grid is made up of almost 80% from renewable sources. A large part of its renewable resources come from biofuels and hydro.


Atlas Renewable Energy, along with Unipar, a leader in chlorine, chlorides, and PVC in South America, recently signed a large-scale solar energy PPA in Brazil. The clean solar energy supply will be generated through Atlas Renewable Energy's Lar do Sol – Casablanca II photovoltaic plant in Pirapora, State of Minas Gerais.

"The adoption of renewables is becoming a staple of good corporate responsibility and we at Atlas offer a unique opportunity for large energy consumers to clean their energy matrix and at the same time be sponsors of the social and environmental programs we develop to uplift the communities where we operate," said Luis Pita, General Manager of Atlas Renewable Energy for Brazil. 

Mauricio Russomanno, CEO at Unipar, added that the total amount of generated energy destined to Unipar will be enough to produce chlorine for water treatment to over 60 million people.

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