How the EU Clean Industrial Deal could Reshape Energy

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The EU's Clean Industrial Deal puts sustainability at the heart of industrial competitiveness, reshaping green policy into a practical growth engine

Europe's ambition to become the first climate-neutral continent by 2050 requires an urgent shift towards green energy.

Energy supply made up 27.4% of the European Union's greenhouse gas emissions in 2022, so switching to renewables will make a big impact.

Europe is already responsible for one-quarter of global clean technology patents, showcasing its prowess in innovation.

The Clean Industrial Deal (CID) marks a pivotal phase in this vision, aimed at anchoring industrial competitiveness firmly within a sustainable framework.

Its strategy amplifies the economic potential of green energy while unlocking new industrial growth opportunities.

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The Clean Industrial Deal

How the CID could change European energy

The CID introduces a comprehensive strategy to accelerate decarbonisation, focusing on securing European leadership in cleaner energy technologies.

At the heart of the CID is the Affordable Energy Action Plan, designed to reduce energy costs for energy-intensive sectors like steel, cement and chemicals by promoting renewable energy usage.

This plan encourages reforming taxation systems and expanding Power Purchase Agreements (PPAs), facilitating long-term stability in energy prices.

The European Green Deal aims to transform the EU into a climate-neutral economy by 2050, with a focus on sustainable and resilient industrial ecosystems

Europe is shifting from a regulatory target approach to proactively funding and enabling industrial transformation.

The CID provides industries with a robust framework to enhance their global standing through sustainable practices while benefitting from tailored policy and financial support.

A significant pillar of the CID is the European Industrial Decarbonisation Bank, expected to augment the reach of the Innovation Fund with other EU financing mechanisms.

This integration aims to mobilise more than €100bn (US$110bn) towards advancing carbon-reducing technologies such as hydrogen energy and carbon capture solutions.

“Europe is not only a continent of industrial innovation, but also a continent of industrial production. However, the demand for clean products has slowed down, and some investments have moved to other regions," says President Ursula von der Leyen.

Ursula von der Leyen, President of the European Commission

"We know that too many obstacles still stand in the way of our European companies from high energy prices to excessive regulatory burden. The Clean Industrial Deal is to cut the ties that still hold our companies back and make a clear business case for Europe.”

Wider impact on sustainability

The CID's "Buy European" policies aim to support locally produced sustainable goods, aligning public procurement rules with clean tech incentives.

By prioritising low-carbon materials, products will carry labels indicating their carbon intensity, offering both businesses and consumers the chance to earn and opt for a "green premium".

This policy aims to ensure that at least 40% of core clean tech components are manufactured within the EU.

A sustainable supply chain integrates ethical and environmentally responsible practices into a competitive and successful business model

Additional legislative measures like the Circular Economy Act aim to decrease reliance on imported materials and bolster the recycling industry, contributing to lower prices and enhancing supply chain sustainability.

Recognising the potential talent deficits in the green transition, the CID supports workforce reskilling programs to develop new streams of employment in clean industry sectors.

This approach mirrors certain elements of the US investment model, focusing on subsidies, but the EU emphasises integrating policy with regulation, funding and trade tools to create a cohesive and sustainable industrial ecosystem.

Economic impacts on energy-intensive industries

Energy-intensive sectors stand to gain from reduced and more predictable energy costs, with infrastructure projects and renewables likely receiving bolstered investment due to permitting reforms.

Reducing energy costs across core industries is expected to generate a ripple effect, lowering input costs across the supply chain and benefiting sectors beyond heavy industry.

New EU funding combined with incentives for domestic sourcing could redefine financially attractive supply chains.

However, the swiftness of deploying this support will dictate the amount of private capital attracted.

Companies might need to rethink supply chain strategies, aligning with policies that favour reshoring, recycling and local production, potentially unlocking new cost advantages.

As trade and investment regulations tighten, businesses must manage compliance while retaining global connectivity and seizing the opportunities arising from collective purchasing power and sustainability expectations.


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