LEGO Champions Renewable Materials in Green Campaign

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Credit: LEGO. LEGO is creating more sustainable, circular play
LEGO showcases sustainable energy efforts, integrating recycled and renewable materials in its iconic products

LEGO’s climate action efforts centre not only on its iconic bricks, but also on the energy used to make them.

While the company explores alternative materials for its products, the energy that powers its factories and production lines proves just as crucial.

This dual focus shapes its approach to sustainability, where cleaner energy supports the shift to circular production.

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LEGO's sustainable material HQ

Energy transition plays key role in LEGO's green mission

LEGO sets out to reduce its carbon emissions by relying more heavily on renewable energy.

The company powers all its factories using renewable sources and commits to reaching net zero by 2050.

The solar parks are expected to produce enough energy annually to match the electricity use of more than 100,000 homes in the US.

This helps LEGO meet its renewable energy target while supporting the grid.

By investing directly in renewable infrastructure, the company aligns energy use with its wider sustainability targets.

Annette Stube, Chief Sustainability Officer at Lego

“This campaign is a way to celebrate the progress we’re making on our sustainability journey and to recognise the durability of the LEGO brick that fans have come to know and love,” says Annette Stube, Chief Sustainability Officer at the LEGO Group. “With half of the materials we buy to make LEGO bricks now produced with renewable sources, we’re proud of how far we've come."

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She adds: “As we continue to transition to more sustainable initiatives, we remain committed to the highest standards of safety, durability and quality, ensuring our bricks are always ready for generations of play.”

LEGO matches these actions with broader industry collaboration. The company joins RE100, a global corporate initiative focused on 100% renewable electricity. Through this group, it shares knowledge and best practices with other businesses aiming to reduce their emissions.

Credit: LEGO. Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy

Supporting the next generation through sustainable action

Beyond bricks and buildings, Lego links its climate commitments to its purpose: to inspire and develop children.

The company plans to spend US$1.4bn over four years on environmental initiatives.

This includes money for renewable energy projects, sustainable materials research and upgrades to production lines.

It also sets targets to reduce emissions across all scopes – including direct emissions from factories (Scope 1), emissions from purchased electricity (Scope 2) and all other indirect emissions across its value chain (Scope 3).

Credit: LEGO. LEGO’s founder, Ole Kirk Christiansen, created the name “LEGO” from taking the first two letters of the Danish words LEG GODT, meaning “play well“

LEGO reports that around 98% of its emissions fall into the Scope 3 category, covering everything from raw materials to product transport.

The business is transparent about the challenge of reducing those emissions, noting it will require innovation and cooperation across the supply chain.

To that end, LEGO supports suppliers to switch to renewable electricity and improve efficiency.

LEGO’s sustainability goals are now built into business decisions.

Executives link bonuses to environmental targets and measure progress using science-based targets aligned with the Paris Agreement.

Credit: LEGO. The LEGO Group is committed to making its products and operations more sustainable, with a target to use 100% sustainable materials in its bricks by 2032

This structure helps keep climate efforts at the core of operations.

While the company still uses fossil-based plastic in its bricks, it continues to explore lower-carbon alternatives.

Its work on circular design includes making bricks easier to recycle and designing products that can be disassembled and repurposed.

Through all this, energy remains a central focus.

Cleaner power enables LEGO to reduce emissions even as production grows.

By linking energy strategy with product development, the business creates a path toward more circular operations.

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