SAP to lead Crescent’s digital transformation
The German software company will form a strategic partnership with Crescent, one which will allow the latter to streamline its business and drive efficiencies across its operations.
Already showing signs of being a fruitful collaboration, the oil and gas giant now has more than 300 applications that cover the essential aspects of industry operations: drilling, maintenance, procurement, human resources and more.
Creating a digital footprint
SAP’s S4/HANA platform is an integrated and streamlined solution which mitigates the need for profuse paperwork and allows all aspects of Crescent’s business to be managed in one consolidated location.
The company will also be extending the scope of its digital capabilities by integrating IoT elements into maintenance frameworks, such as sensors which can detect faults in advance and perform checks on structural integrity.
Ravi Kumar, Chief Corporate Officer at Crescent, believed that the partnership demonstrated an understanding within oil and gas that undergoing a digital transformation is crucial for the industry going forward.
“The digital oilfield market in the Middle East demonstrated how important digital transformation is for oil and gas companies focused on driving operational efficiency and excellence.
“With the successful roll-out of SAP across the UAE and Kurdistan Region of Iraq, we have a real-time, digital foundation to support our growth into the coming decades as we unlock the value of the energy resources in the region.”
Of equal importance to Crescent, Kumar explained, was the company’s opportunity to “make an impact in the communities we serve, and achieve our vision for promoting energy and social sustainability.”
Embracing Industry 4.0
Crescent’s decision to undergo a digital transformation with SAP’s guidance is indicative of the rising trend of ‘the fourth industrial revolution’ or Industry 4.0.
Envisaged as the moment when industry is finally able to optimise the technological innovations of the third industrial revolution (IoT, AI, 3D printing, etc), Industry 4.0 is predicted to transform the way we live, work and experience the world.
The efficiencies unlocked by intelligently setting a business plan within a digitally incorporated framework are profound; the difference could be very stark between those who are ahead of the trend and those who are left behind.
Evidently set on not being the latter, Crescent’s collaboration with SAP is likely to maintain the former’s position as a premier regional upstream authority in the oil and gas sector.
“Crescent Petroleum has chosen to adopt global best practices in digital transformation by simplifying and standardizing processes to enable oil and gas innovation,” said Zakaria Haltout, MD of SAP UAE.
“By harnessing SAP’s intelligent services and industry-best practice library, Crescent Petroleum has become an Intelligent Enterprise across their operations.”
Global Offshore rebrands Enelift and invests in global hubs
Global Offshore has rebranded Enelift and will invest "a seven-figure sum" in establishing new support hubs in Houston, Dubai, Singapore, Perth and the Caspian during the next six months.
The investment will cover oil, gas and renewables, mainly concentrating on manufacturing capability with associated R&D, as well as in stock held in the hubs.
The company’s flagship Hinge Lok technology provides aluminium, non-welded light weight transportation cradle for casing and tubing. Enelift now plans to enhance its offering by augmenting its existing solutions with robotics and remote operational and training technology, which will reduce manpower for handling offshore equipment that is transported and stored using the Hinge Lok system.
Enelift is partnering with "a Japanese robotics company" and the technology will be trialed with "a Norwegian operator on a Norwegian drilling rig", according to a statement.
Operating from its bases in Aberdeen, UK and Esbjerg, Enelift was founded by 35-year industry veteran and Managing Director Paul Brebner 10 years ago to offer the offshore energy industries safe, reliable and efficient storage and transportation of equipment.
The expansion plans are bolstered by the appointment of Jim Clark of the Craigendarroch Group to Chairman, and Adam Maitland to Non-Executive Director. Maitland is the Managing Director of Hutcheon Mearns IF, and brings his wealth of expertise in the field of corporate finance.
Brebner said Enelift may be a new name in the market, but the experience it brings is "industry renowned".
"Our solutions are underpinned by safety that enables inefficiencies and their associated costs to be eradicated – meaning operational personnel can focus doing what they do best, safely. We remain committed to providing the safest storage and transportation solutions for equipment in the sector as we grow our global operations," he said.
Clark said the market is changing and its solutions fully support customers’ economic and safety aspirations.
"We are very well placed to take full advantage of increasing opportunities in the Middle East, Africa, Far East and Americas. Safety is our absolute commitment to our customers and our support hubs will facilitate this. Aligning our identity to our entire offering ensures that we will drive our expansion through new products and global support sites across the rest of this year."