SECC report finds US consumers are more willing than ever to pay more for renewables

By Sophie Chapman
According to a report released by the Smart Energy Consumer Collaborative, more US consumers want to use cleaner energy. T...

According to a report released by the Smart Energy Consumer Collaborative, more US consumers want to use cleaner energy.

The report, dubbed 2018 State of the Consumer, claims that specifically millennials – the largets demographic of consumer in the US – are willing to pay a premium for their utilities to provide them with renewable energy.

“The energy sector is undergoing widespread change with far-reaching implications for providers and consumers alike,” statedPatty Durand, President and CEO of SECC.

“Long considered a commodity-based business, utilities are now being called on to build and nurture relationships with their customers.”

SEE ALSO:

“Strategies for effective consumer engagement are increasingly viewed as a cornerstone for utilities and other energy service providers.”

The report highlights the concept of the utilities and consumer relationship being a journey – allowing for evolutions from basic energy to a more sustainable future.

Findings also suggests that more programs should be in place for noting shifts in energy usage, such as time rebates or peak-shifting.

According to the report, 60% of US consumers are either “probably” interested or “definitely” interested in participating in such a program.

Share
Share

Featured Articles

Huawei's Smart Infrastructure Boosts Power Intelligence

David Sun, Huawei’s VP and CEO of its Electric Power Digitalisation BU, discusses how smart infrastructure is accelerating electric power intelligence

Celebrating 10 Years of Energy Digital Magazine

As we mark Energy Digital’s 10th birthday this summer, we reflect on our highlights over the last decade and take a deep dive into some of our best covers

Google's 13% Emissions Rise: Can AI & Data Centres be Green?

Google's latest environmental report highlights a 13% increase in GHG emissions driven by AI and data centre energy use. Is sustainable AI possible?

Huawei Takes the Lead on Electric Power Intelligence

Renewable Energy

How Ampace’s Innovations are Revolutionising Energy Storage

Sustainability

Sustainability LIVE in NYC an Event for Energy Leaders

Sustainability