May 17, 2020

Which Energy Providers Get Social Media?

2 min
Energy providers should be engaging with social media
Any savvy business owner knows the power of social media and uses it wisely. Several prominent energy providers around the country, for instance, get t...

Any savvy business owner knows the power of social media and uses it wisely. 

Several prominent energy providers around the country, for instance, get the concept of social media and successfully use various platforms to communicate and connect with their customers, as well as to keep the general public informed on topics related to energy consumptions and related products.

Energy Providers Putting a Charge in Social Media

A December 2012 report published by a research company revealed that between 60 to 70 percent of adults use some form of social media on a daily basis.

Since providing energy is all about having good connections, energy providers should certainly take full advantage of the power of social media to facilitate those connections with customers and gain a competitive advantage over those energy providers who don’t use social media.

Zpryme, a research and consulting company, compiled statistics in a March 2012 report that revealed the top energy providers in the country who get the importance of social media, particularly Facebook, Twitter, and YouTube platforms.

Those social media savvy energy providers, the platforms they use, and their respective connections with customers are as follows >>>

  • Facebook is the preferred social media platform for these companies:  Reliant Energy (over 19,000 “Likes”), Florida Power & Light (over 14,000 “Likes”), and Detroit Edison (over 13,000 “Likes”);
  • Twitter is the preferred social media platform for these companies: San Diego Gas & Electric (over 16,000 followers), Public Service Electric & Gas (over 9,000 followers), and Virginia Electric & Power Co. (over 8,000 followers);
  • YouTube is the preferred social media platform for these companies:  Florida Power & Light (over 200 subscribers), Puget Sound Energy (over 100 subscribers), and Duke Energy Carolinas (over 100 subscribers).

How Energy Providers Use Social Media

When energy providers use social media, it allows customers to ask questions and offer feedback to their energy providers, as well as learn more about the services they offer, and discuss rate hikes and the cost of electricity or other utilities.

Facebook is the ideal place for energy providers to connect with their customers and keep them informed about energy efficient tips and strategies to lower their bills.

Twitter offers one of the quickest ways for energy providers to notify customers about power outages, as well as when they can expect restoration of power.

YouTube allows energy providers to post educational and informational videos, as well as instructional tutorials for DIY home improvements that increase energy efficiency.


About the author

K'Lee Banks has written numerous articles on business topics and social media, including business reputation managementand the best social media options for businesses to use.

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Jul 26, 2021

Ofwat allows retailers to raise prices from April

Dominic Ellis
3 min
Ofwat confirms levels of bad debt costs across the business retail market are exceeding 2% of non-household revenue

Retailers can recover a portion of excess bad debt by temporarily increasing prices from April 2022, according to an Ofwat statement.

The regulator confirmed its view that levels of bad debt costs across the business retail market are exceeding 2% of non-household revenue, thereby allowing "a temporary increase" in the maximum prices. Adjustments to price caps will apply for a minimum of two years to reduce the step changes in price that customers might experience.

Measures introduced since March 2020 to contain the spread of Covid-19 could lead to retailers facing higher levels of customer bad debt. Retailers’ abilities to respond to this are expected to be constrained by Ofwat strengthening protections for non-household customers during Covid-19 and the presence of price caps.  

In April last year, Ofwat committed to provide additional regulatory protection if bad debt costs across the market exceeded 2% of non-household revenue. 

Georgina Mills, Business Retail Market Director at Ofwat said: “These decisions aim to protect the interests of non-household customers in the short and longer term, including from the risk of systemic Retailer failure as the business retail market continues to feel the impacts of COVID-19. By implementing market-wide adjustments to price caps, we aim to minimise any additional costs for customers in the shorter term by promoting efficiency and supporting competition.”  

There are also three areas where Ofwat has not reached definitive conclusions and is seeking further evidence and views from stakeholders:   

  1. Pooling excess bad debt costs – Ofwat proposes that the recovery of excess bad debt costs is pooled across all non-household customers, via a uniform uplift to price caps. 
  2. Keeping open the option of not pursuing a true up – For example if outturn bad debt costs are not materially higher than the 2% threshold. 
  3. Undertaking the true up – If a 'true up' is required, Ofwat has set out how it expects this to work in practice. 

Further consultation on the proposed adjustments to REC price caps can be expected by December.

Anita Dougall, CEO and Founding Partner at Sagacity, said Ofwat’s decision comes hot on the heels of Ofgem’s price cap rise in April.

"While it’s great that regulators are helping the industry deal with bad debt in the wake of the pandemic, raising prices only treats the symptoms. Instead, water companies should head upstream, using customer data to identify and rectify the causes of bad debt, stop it at source and help prevent it from occurring in the first place," she said.

"While recouping costs is a must, water companies shouldn’t just rely on the regulator. Data can help companies segment customers, identify and assist customers that are struggling financially, avoiding penalising the entire customer in tackling the cause of the issue."

United Utilities picks up pipeline award

A race-against-time plumbing job to connect four huge water pipes into the large Haweswater Aqueduct in Cumbria saw United Utilities awarded Utility Project of the Year by Pipeline Industries Guild.

The Hallbank project, near Kendal, was completed within a tight eight-day deadline, in a storm and during the second COVID lockdown last November – and with three hours to spare. Principal construction manager John Dawson said the project helped boost the resilience of water supplies across the North West.

“I think what made us stand out was the scale, the use of future technology and the fact that we were really just one team, working collaboratively for a common goal," he said.

Camus Energy secures $16m funding

Camus Energy, which provides advanced grid management technology, has secured $16 million in a Series A round, led by Park West Asset Management and joined by Congruent VenturesWave Capital and other investors, including an investor-owned utility. Camus will leverage the operating capital to expand its grid management software platform to meet growing demand from utilities across North America.

As local utilities look to save money and increase their use of clean energy by tapping into low-cost and low-carbon local resources, Camus' grid management platform provides connectivity between the utility's operations team, its grid-connected equipment and customer devices.

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