Which Energy Providers Get Social Media?
Any savvy business owner knows the power of social media and uses it wisely.
Several prominent energy providers around the country, for instance, get the concept of social media and successfully use various platforms to communicate and connect with their customers, as well as to keep the general public informed on topics related to energy consumptions and related products.
Energy Providers Putting a Charge in Social Media
A December 2012 report published by a research company revealed that between 60 to 70 percent of adults use some form of social media on a daily basis.
Since providing energy is all about having good connections, energy providers should certainly take full advantage of the power of social media to facilitate those connections with customers and gain a competitive advantage over those energy providers who don’t use social media.
Zpryme, a research and consulting company, compiled statistics in a March 2012 report that revealed the top energy providers in the country who get the importance of social media, particularly Facebook, Twitter, and YouTube platforms.
Those social media savvy energy providers, the platforms they use, and their respective connections with customers are as follows >>>
- Facebook is the preferred social media platform for these companies: Reliant Energy (over 19,000 “Likes”), Florida Power & Light (over 14,000 “Likes”), and Detroit Edison (over 13,000 “Likes”);
- Twitter is the preferred social media platform for these companies: San Diego Gas & Electric (over 16,000 followers), Public Service Electric & Gas (over 9,000 followers), and Virginia Electric & Power Co. (over 8,000 followers);
- YouTube is the preferred social media platform for these companies: Florida Power & Light (over 200 subscribers), Puget Sound Energy (over 100 subscribers), and Duke Energy Carolinas (over 100 subscribers).
How Energy Providers Use Social Media
When energy providers use social media, it allows customers to ask questions and offer feedback to their energy providers, as well as learn more about the services they offer, and discuss rate hikes and the cost of electricity or other utilities.
Facebook is the ideal place for energy providers to connect with their customers and keep them informed about energy efficient tips and strategies to lower their bills.
Twitter offers one of the quickest ways for energy providers to notify customers about power outages, as well as when they can expect restoration of power.
YouTube allows energy providers to post educational and informational videos, as well as instructional tutorials for DIY home improvements that increase energy efficiency.
About the author
Hydrostor receives $4m funding for A-CAES facility in Canada
Hydrostor has received $4m funding to develop a 300-500MW Advanced Compressed Air Energy Storage (A-CAES) facility in Canada.
The funding will be used to complete essential engineering and planning, and enable Hydrostor to plan construction.
The project will be modeled on Hydrostor’s commercially operating Goderich storage facility, providing up to 12 hours of energy storage.
Hydrostor’s A-CAES system supports Canada’s green economic transition by designing, building, and operating emissions-free energy storage facilities, and employing people, suppliers, and technologies from the oil and gas sector.
The Honorable Seamus O’Regan, Jr. Minister of Natural Resources, said: “Investing in clean technology will lower emissions and increase our competitiveness. This is how we get to net zero by 2050.”
A-CAES has the potential to lower greenhouse gas emissions by enabling the transition to a cleaner and more flexible electricity grid. Specifically, the low-impact and cost-effective technology will reduce the use of fossil fuels and will provide reliable and bankable energy storage solutions for utilities and regulators, while integrating renewable energy for sustainable growth.
Curtis VanWalleghem, Hydrostor’s Chief Executive Officer, said: “We are grateful for the federal government’s support of our long duration energy storage solution that is critical to enabling the clean energy transition. This made-in-Canada solution, with the support of NRCan and Sustainable Development Technology Canada, is ready to be widely deployed within Canada and globally to lower electricity rates and decarbonize the electricity sector."
The Rosamond A-CAES 500MW Project is under advanced development and targeting a 2024 launch. It is designed to turn California’s growing solar and wind resources into on-demand peak capacity while allowing for closure of fossil fuel generating stations.
Hydrostor closed US$37 million (C$49 million) in growth financing in September 2019.