AVK at 35: Powering Tomorrow’s Data with Innovation & Legacy
Ben Pritchard, CEO of AVK, embodies the spirit of innovation and adaptability that defines the company’s evolution over its 35-year history.
AVK has shifted from selling rotary Diesel Rotary Uninterruptible Power Supply (DRUPS) systems to providing a much broader portfolio of power solutions, including full prime microgrids and standby solutions, reciprocating engines, gas turbines and battery storage, in line with changing client needs and demands.
Taking over as CEO from his father in 2023, Ben’s leadership has steered AVK from a traditional family business into a leading agnostic power solutions provider, focused on delivering tailored solutions for data centres.
“The business has changed a lot,” Ben says. “It’s been really cool to see the way the market's changed and how AVK’s managed to adapt with it. It’s been great to have the opportunity to be at the forefront of it.”
Now, AVK is the largest and fastest-growing supplier of innovative power solutions for data centres and leading organisations across the UK and Europe.
“I feel AVK is pretty unique,” he continues. “AVK is a power solutions business that is technology agnostic and that’s quite important.
“We work with really great partners such as Rolls-Royce Power Systems and Wärtsilä who are best of breed in their technology offering. We really focus on the power solution. If we look at our competitors, they’re trying to sell a product instead of selling a solution. We want to understand what the client needs before looking at which solution best fits.”
AVK has grown significantly over the last three years, with its recent rebrand and expansion centring on filling the void of the power in data centres. This, Ben says, is because AVK felt the industry was talking around the issue rather than taking ownership and tackling it head-on.
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