Best Ways Utilities Should Use Social Media
By Thomas Verdone
Utility companies are always on the lookout for new and improved way to connect with their customers. Now that social media has risen in prominence the world of utilities is making its move to stay on the cutting edge of communication.
Social media allows utility companies to implement next generation customer service as well as create an image for themselves which is much more personal than they have in the past.
Among some examples:
Dominion Virginia Powerhas taken bold steps to use social media to address their customers.
They were voted top utility for social media use in a poll of companies across the nation. Dominion Virginia has created communities for its customers by using Facebook, where they have 31,000 fans, and Twitter, with 24,000 followers. Not only does this create a dialogue between the company and its customers, it allows for excellent customer service.
In the case of power outages or other events which require urgent notification, social media allows utility companies to communicate with their customers quickly and directly.
Not only are companies using Twitter as an emergency broadcast service, there are apps for mobile phones which have been specifically designed to give status updates on the utilities that people need to know about most.
In the case of an emergency power outage a customer can simply pull up their mobile phone app and receive all the information that they need in order to feel safe and comfortable.
Utility companies can also use video in order to connect with their customers through social media.
Videos created in order to communicate the desired company image can be very effective marketing tools when it comes to re-branding the utility industry.
The general image that the utility industry evokes with the younger generation is a stodgy industrial giant. However the increasing use of social media is beginning to change that picture.
Con Edisonhas been using social media in order to provide additional value to their customers.
They share tips with their customers about how to live greener lives as well as links to energy efficiency programs. This campaign is designed to help customers reduce their monthly bills as well as promote an ecologically friendly lifestyle.
They also dove right into the Twitter and Instagram scene by participating in Throwback Thursdays (#TBT) where they post a picture of a historic company figure or moment. Campaigns such as these can help companies create a positive image within communities.
By reaching out to customers via social media utility companies can not only provide better customer service, but also offer additional value to their customers through informational campaigns and entertaining video marketing.
As new trends emerge at a faster and faster pace utility companies can put themselves in a position to be on the leading edge by staying active in the social media communities that they are creating for their customers.
About the Author: Thomas Verdone is an author who covers a wide range of topics, including finance, fitness, personal development, and Reputation.com reviews.
Itronics successfully tests manganese recovery process
Itronics - a Nevada-based emerging cleantech materials growth company that manufacturers fertilisers and produces silver - has successfully tested two proprietary processes that recover manganese, with one process recovering manganese, potassium and zinc from paste produced by processing non-rechargeable alkaline batteries. The second recovers manganese via the company’s Rock Kleen Technology.
Manganese, one of the four most important industrial metals and widely used by the steel industry, has been designated by the US Federal Government as a "critical mineral." It is a major component of non-rechargeable alkaline batteries, one of the largest battery categories sold globally.
The use of manganese in EV batteries is increasing as EV battery technology is shifting to use of more nickel and manganese in battery formulations. But according to the US Department of Interior, there is no mine production of manganese in the United States. As such, Itronics is using its Rock Kleen Technology to test metal recoverability from mine tailings obtained from a former silver mine in western Nevada that has a high manganese content.
In a statement, Itronics says that its Rock Kleen process recovers silver, manganese, zinc, copper, lead and nickel. The company says that it has calculated – based on laboratory test results – that if a Rock Kleen tailings process is put into commercial production, the former mine site would become the only primary manganese producer in the United States.
Itronics adds that it has also tested non-rechargeable alkaline battery paste recovered by a large domestic battery recycling company to determine if it could use one of its hydrometallurgical processes to solubilize the manganese, potassium, and zinc contained in the paste. This testing was successful, and Itronics was able to produce material useable in two of its fertilisers, it says.
"We believe that the chemistry of the two recovery processes would lend itself to electrochemical recovery of the manganese, zinc, and other metals. At this time electrochemical recovery has been tested for zinc and copper,” says Dr John Whitney, Itronics president.
“Itronics has been reviewing procedures for electrochemical recovery of manganese and plans to move this technology forward when it is appropriate to do so and has acquired electro-winning equipment needed to do that.
"Because of the two described proprietary technologies, Itronics is positioned to become a domestic manganese producer on a large scale to satisfy domestic demand. The actual manganese products have not yet been defined, except for use in the Company's GOLD'n GRO Multi-Nutrient Fertilisers. However, the Company believes that it will be able to produce chemical manganese products as well as electrochemical products," he adds.
Itronics’ research and development plant is located in Reno, about 40 miles west of the Tesla giga-factory. Its planned cleantech materials campus, which will be located approximately 40 miles south of the Tesla factory, would be the location where the manganese products would be produced.
Panasonic is operating one of the world's largest EV battery factories at the Tesla location. However, Tesla and other companies have announced that EV battery technology is shifting to use of nickel-manganese batteries. Itronics is positioned and located to become a Nevada-0based supplier of manganese products for battery manufacturing as its manganese recovery technologies are advanced, the company states.
A long-term objective for Itronics is to become a leading producer of high purity metals, including the U.S. critical metals manganese and tin, using the Company's breakthrough hydrometallurgy, pyrometallurgy, and electrochemical technologies. ‘Additionally, Itronics is strategically positioned with its portfolio of "Zero Waste Energy Saving Technologies" to help solve the recently declared emergency need for domestic production of Critical Minerals from materials located at mine sites,’ the statement continues.
The Company's growth forecast centers upon its 10-year business plan designed to integrate its Zero Waste Energy Saving Technologies and to grow annual sales from $2 million in 2019, to $113 million in 2025.