Unilever reveals its Sustainable Living brands contributed to 75% of 2018 turnover growth
The British-Dutch consumer good giant, Unilever, has released the annual results for its ‘Sustainable Living’ brands.
The portfolio of brands broke records last year, contributing to 75% of the firm’s total turnover growth for 2018.
The portfolio features 28 brands that aim to integrate sustainability into their products and values, edie.net reported.
The brands also grew 69% faster last year compared to the rest of the firm’s brands.
The company added brands such as Close Up, Wheel, Calve, and Bango to its Sustainable Living Group last year.
The portfolio also includes Dove, Knorr, Persil, Sure, Lipton, Hellman’s, and Wall’s Ice Cream.
“Purpose creates relevance for a brand, it drives talkability, builds penetration and reduces price elasticity,” commented Alan Jope, Chief Executive Officer of Sustainable Brands at Unilever.
“The fantastic work done by brands such as Dove, Vaseline, Seventh Generation, Ben & Jerry’s and Brooke Bond shows the huge impact that brands can have in addressing an environmental or social issue.”
“But talking is not enough. It is critical that brands take action and demonstrate their commitment to making a difference.
Drax advances biomass strategy with Pinnacle acquisition
The Group’s enlarged supply chain will have access to 4.9 million tonnes of operational capacity from 2022. Of this total, 2.9 million tonnes are available for Drax’s self-supply requirements in 2022, which will rise to 3.4 million tonnes in 2027.
The £424 million acquisition of the Canadian biomass pellet producer supports Drax' ambition to be carbon negative by 2030, using bioenergy with carbon capture and storage (BECCS) and will make a "significant contribution" in the UK cutting emissions by 78% by 2035 (click here).
This summer Drax will undertake maintenance on its CfD(2) biomass unit, including a high-pressure turbine upgrade to reduce maintenance costs and improve thermal efficiency, contributing to lower generation costs for Drax Power Station.
In March, Drax secured Capacity Market agreements for its hydro and pumped storage assets worth around £10 million for delivery October 2024-September 2025.
The limitations on BECCS are not technology but supply, with every gigatonne of CO2 stored per year requiring approximately 30-40 million hectares of BECCS feedstock, according to the Global CCS Institute. Nonetheless, BECCS should be seen as an essential complement to the required, wide-scale deployment of CCS to meet climate change targets, it concludes.