Danone's Evian to use 100% recycled plastic in its bottles by 2025
Evian, the mineral water brand by Danone, has vowed to make all its bottles from 100% recycled plastic by 2025.
The move comes as more and more consumer groups make pledges to recycle more plastic in a bid to boost their credentials and help the environment.
Evian currently uses 25% recycled plastic in its bottles but it wants to create a ‘circular approach’ to plastic packaging whereby no new plastic is used.
On average, other bottled water companies use only around 6% to 7% recycled plastic today, according to a recent report by Greenpeace.
"We want to adopt a circular model where 100 percent of our plastic bottles will become bottles again. This will enable plastic to evolve from potential waste to become a valuable resource," said Evian global brand director Patricia Oliva.
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To achieve this goal, Evian is teaming up with Canadian-based company Loop Industries which has developed a new technology to transform all types of Polyethylene Terephthalate (PET) plastic waste into the materials needed to make the high-quality plastic Evian requires.
Evian did not disclose the sum of money invested in the project but described the figure as “significant.”
Speaking about the plan, Evian called for co-operation across different sectors regarding the issue.
Sourced in the French Alps and sold in over 140 countries, Evian has already set targets to become the first global carbon neutral brand by 2020.
Toyota unveils electric van and Volvo opens fuel cell lab
Toyota is launching its first zero emission battery electric vehicle, the Proace Electric medium-duty panel van, across Europe.
The model, which offers a choice of 50 or 75kWh lithium-ion batteries with range of up to 205 miles, is being rolled out in the UK, Denmark, Finland, France, Germany, Italy, Spain and Sweden.
At present, alternative fuel vehicles (AFVs, including battery electric vehicles) account for only a fraction – around 1.8 per cent – of new light commercial van sales in the UK, but a number of factors are accelerating demand for practical alternatives to vans with conventional internal combustion engines.
Low and zero emission zones are coming into force to reduce local pollution and improve air quality in urban centres, at the same time as rapid growth in ecommerce is generating more day-to-day delivery traffic.
Meanwhile the opening of Volvo's first dedicated fuel cell test lab in Volvo Group, marks a significant milestone in the manufacturer’s ambition to be fossil-free by 2040.
Fuel cells work by combining hydrogen with oxygen, with the resulting chemical reaction producing electricity. The process is completely emission-free, with water vapour being the only by-product.
Toni Hagelberg, Head of Sustainable Power at Volvo CE, says fuel cell technology is a key enabler of sustainable solutions for heavier construction machines, and this investment provides another vital tool in its work to reach targets.
"The lab will also serve Volvo Group globally, as it’s the first to offer this kind of advanced testing," he said.
The Fuel Cell Test Lab is a demonstration of the same dedication to hydrogen fuel cell technology, as the recent launch of cell centric, a joint venture by Volvo Group and Daimler Truck to accelerate the development, production and commercialization of fuel cell solutions within long-haul trucking and beyond. Both form a key part of the Group’s overall ambition to be 100% fossil free by 2040.